The past month has been an active and not always very positive one on the news front. At times when politics and events around the world can seem to be broadly negative, it can be nice to remind ourselves of 'good news’ going on in the background. Over the past few months, we have shared quite a lot of positive technological advances on our Twitter and Google+ feeds. In this blog post, we have included some of our favourites for you to enjoy.
A recent study carried out by ReturnPath estimated that only 79% of emails sent by legitimate email marketers (i.e. emails sent to people who signed up to your list) reach the inbox. Spam filters are becoming more and more sensitive, to ensure that non-legitimate, spam emails don’t get delivered. It is important to follow a simple set of rules to ensure that your list members receive the emails they have signed up for.
Email marketing campaigns are used by the majority of companies to advertise their products, share their news, or invite their subscribers to take part in activities/events. A campaign is a 'call to action’ with varying objectives and, recently, there have been several questions raised about the effectiveness of email as a method for engaging and motivating your contacts.
In this post, we share some basic tips for those of you who are just starting out in email marketing. You might be about to launch a regular email newsletter to raise awareness of your work and/or invite your readers to sign up to a product or list (responding to a 'call to action’ or COA).
There is lots of information out there about when is the best time of the day/week to send email newsletters, ensuring that as many people as possible open (and read) your message. We’ve already written about how to come up with a good subject line to increase your open rates and in this post we’ll look at the variety of data that analyses the best time to send your email.
All modern email clients come with a spam filter, including Gmail. This is generally a good thing because it prevents your inbox filling up with spam emails - instead spam emails get sent straight to your spam folder and don’t ever make it to your inbox.
Some of our customers have requested a feature where members can take a break from receiving list emails rather than completely unsubscribe. We could see that this feature would be useful in a lot of situations...
