Many email services and Internet Service Providers (ISPs) detect the response of an email’s recipient to gauge whether the email is legitimate or not. Whether a recipient opens, clicks, replies, unsubscribes, forwards or deletes the message determines whether the message is considered as 'good’ or as 'spam’. Gmail, for example, ranks the importance of an email based on the recipient’s action - if the recipient replies, Gmail is more likely to class the email as 'important’. If your recipient can’t reply, your emails are likely to end up in the Spam/Junk folders (read more about keeping your emails out of spam in an earlier post).
It is possible to allow other people to manage your Simplelists account. This useful feature enables you to delegate management of your email lists, share the workload and save time. You can set permissions for each new user and you don’t have to give all users full control over your account. For example, a user can be allowed to approve messages and manage list members, but prevented from changing account settings. The ability to add delegated users means you’ll never need to share login details, which helps keep your account secure. New users can be added at any time, enabling easy expansion of your email management system as your organisation or business grows. If you’re making use of the Simplelists API, you can also add API users to your account. They can be added with either ‘read only’ or ‘full’ permissions.
Email addresses can be difficult to remember, resulting in mistakes when people send you an email. An alias can be used to make a straightforward replacement for a long or hard-to-remember address. An alias can also be used to forward messages sent to the alias on to another specified email address or group of addresses.